Propelling Brands » marketing execution management

Adam Needles defines the integrated marketing management platform segment both from the standpoint of marketers' needs and from the technology landscape of vendors. This is the first in a three-part series of posts on integrated marketing management platforms. The next post will present insights for marketers into analyzing their needs and selecting a platform that is the right 'fit' for their organization. The final post will present snapshots of the top 20 vendors I’m watching and that I believe are representative, forward-thinking leaders in this segment.

I am in the process of writing a book – tentatively titled Connected Marketing – that is for marketers, that covers the topic of marketing technology and that is meant to help marketers deploy and use technology in a substantially-different way than they do today. What are your thoughts on the direction I'm taking? What else should I be considering, researching or thinking about to maximize the value of this book to marketers? This piece presents my initial outline and invites feedback.

This is the second in a three-part series of posts on integrated marketing management platforms. In this post, Adam Needles presents high-level thoughts for marketers on approaches to analyzing their needs and to selecting a platform that is the right 'fit' for their organization.

Adam Needles discusses the dual imperative for CMOs to succeed by driving both organizational and technological change -- highlighting specific recommendations for CMOs to follow.

An invitation from Adam Needles to participate in an original benchmark survey of marketers that is focused on garnering insights into marketing technology priorities and experiences

Index of B2B marketing blog posts by A. Needles on Propelling Brands and other sites over the last 12 months.

Update on Adam Needles' upcoming marketing book.

This is the first in a four-part series on B2B demand generation today. Part one examines what it means to be 'best-in-class' in demand generation and sets the stage to contrast the gap between best-in-class and the average B2B marketing organization today.

This is the second in a four-part series on B2B demand generation today. Parts two through four examine the three major challenges facing B2B demand generation today. Part two looks at the first challenge -- identifying why technology, alone, is not enough to improve B2B demand generation.

This is the third in a four-part series on B2B demand generation today. Parts two through four examine the three major challenges facing B2B demand generation today. Part three looks at the second challenge — exploring our continuing struggle as maketers to link marketing tactics to revenue outcomes.

This is the final post in a four-part series on B2B demand generation today. Parts two through four examine the three major challenges facing B2B demand generation today. Part four highlights our ongoing failure to consistently place the B2B buyer at the center of our deand generation planning.

Adam Needles summarizes and links to his new post on the Silverpop Demand Generation blog -- a post that dives into the similarities of CRM and marketing automation platforms at both a strategic and tactical level.

This week I’m publishing a two-part blog series. This series takes a look at the challenge marketing leaders face in managing demand as an operational process. The first post, today, presents an introduction to the topic and examines the issue of tracking B2B buyer behavior. ~ABN I open Balancing the Demand Equation by commenting, “Modern [...]

This week I’m publishing a two-part blog series. This series takes a look at the challenge marketing leaders face in managing demand as an operational process. The first post presented an introduction to the topic and examined the issue of tracking B2B buyer behavior. The second post, today, looks at the fundamental issue of B2B [...]

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