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Top 20 Integrated Marketing Management Platforms 2 of 3: Assessing Marketing...
This is the second in a three-part series of posts on integrated marketing management platforms. In this post, Adam Needles presents high-level thoughts for marketers on approaches to analyzing their...
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A CMO’s Dual Imperatives – Driving Organizational and Technological Change
Adam Needles discusses the dual imperative for CMOs to succeed by driving both organizational and technological change -- highlighting specific recommendations for CMOs to follow.
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A Survey of Marketers Priorities and Experiences with Marketing Technology
An invitation from Adam Needles to participate in an original benchmark survey of marketers that is focused on garnering insights into marketing technology priorities and experiences
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Index of My B2B Marketing Posts Over the Last 12 Months
Index of B2B marketing blog posts by A. Needles on Propelling Brands and other sites over the last 12 months.
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Process + Infrastructure for the New Era of Buyer-centric Marketing … An...
Update on Adam Needles' upcoming marketing book.
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The Unspoken ‘Real State’ of Modern B2B Demand Generation 1 of 4: Introduction
This is the first in a four-part series on B2B demand generation today. Part one examines what it means to be 'best-in-class' in demand generation and sets the stage to contrast the gap between...
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The Unspoken ‘Real State’ of Modern B2B Demand Generation 2 of 4: Technology,...
This is the second in a four-part series on B2B demand generation today. Parts two through four examine the three major challenges facing B2B demand generation today. Part two looks at the first...
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The Unspoken ‘Real State’ of Modern B2B Demand Generation 3 of 4: Disconnect...
This is the third in a four-part series on B2B demand generation today. Parts two through four examine the three major challenges facing B2B demand generation today. Part three looks at the second...
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The Unspoken ‘Real State’ of Modern B2B Demand Generation 4 of 4: Our Lack of...
This is the final post in a four-part series on B2B demand generation today. Parts two through four examine the three major challenges facing B2B demand generation today. Part four highlights our...
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What’s the Difference Between CRM and Marketing Automation in B2B Demand...
Adam Needles summarizes and links to his new post on the Silverpop Demand Generation blog -- a post that dives into the similarities of CRM and marketing automation platforms at both a strategic and...
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Why Don’t Marketing Leaders Manage ‘Demand’ as an Operational Process? (1 of 2)
This week I’m publishing a two-part blog series. This series takes a look at the challenge marketing leaders face in managing demand as an operational process. The first post, today, presents an...
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Why Don’t Marketing Leaders Manage ‘Demand’ as an Operational Process? (2 of 2)
This week I’m publishing a two-part blog series. This series takes a look at the challenge marketing leaders face in managing demand as an operational process. The first post presented an...
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