Clik here to view.
Top 20 Integrated Marketing Management Platforms 1 of 3: Marketers’ Needs +...
Adam Needles defines the integrated marketing management platform segment both from the standpoint of marketers' needs and from the technology landscape of vendors. This is the first in a three-part...
View ArticleClik here to view.
Marketing Technology and Marketers … An Invitation to Participate in a New Book
I am in the process of writing a book – tentatively titled Connected Marketing – that is for marketers, that covers the topic of marketing technology and that is meant to help marketers deploy and use...
View ArticleClik here to view.
Top 20 Integrated Marketing Management Platforms 2 of 3: Assessing Marketing...
This is the second in a three-part series of posts on integrated marketing management platforms. In this post, Adam Needles presents high-level thoughts for marketers on approaches to analyzing their...
View ArticleClik here to view.
A CMO’s Dual Imperatives – Driving Organizational and Technological Change
Adam Needles discusses the dual imperative for CMOs to succeed by driving both organizational and technological change -- highlighting specific recommendations for CMOs to follow.
View ArticleClik here to view.
A Survey of Marketers Priorities and Experiences with Marketing Technology
An invitation from Adam Needles to participate in an original benchmark survey of marketers that is focused on garnering insights into marketing technology priorities and experiences
View ArticleClik here to view.
Index of My B2B Marketing Posts Over the Last 12 Months
Index of B2B marketing blog posts by A. Needles on Propelling Brands and other sites over the last 12 months.
View ArticleClik here to view.
Process + Infrastructure for the New Era of Buyer-centric Marketing … An...
Update on Adam Needles' upcoming marketing book.
View ArticleClik here to view.
The Unspoken ‘Real State’ of Modern B2B Demand Generation 1 of 4: Introduction
This is the first in a four-part series on B2B demand generation today. Part one examines what it means to be 'best-in-class' in demand generation and sets the stage to contrast the gap between...
View ArticleClik here to view.
The Unspoken ‘Real State’ of Modern B2B Demand Generation 2 of 4: Technology,...
This is the second in a four-part series on B2B demand generation today. Parts two through four examine the three major challenges facing B2B demand generation today. Part two looks at the first...
View ArticleClik here to view.
The Unspoken ‘Real State’ of Modern B2B Demand Generation 3 of 4: Disconnect...
This is the third in a four-part series on B2B demand generation today. Parts two through four examine the three major challenges facing B2B demand generation today. Part three looks at the second...
View ArticleClik here to view.
The Unspoken ‘Real State’ of Modern B2B Demand Generation 4 of 4: Our Lack of...
This is the final post in a four-part series on B2B demand generation today. Parts two through four examine the three major challenges facing B2B demand generation today. Part four highlights our...
View ArticleClik here to view.
What’s the Difference Between CRM and Marketing Automation in B2B Demand...
Adam Needles summarizes and links to his new post on the Silverpop Demand Generation blog -- a post that dives into the similarities of CRM and marketing automation platforms at both a strategic and...
View ArticleClik here to view.
Why Don’t Marketing Leaders Manage ‘Demand’ as an Operational Process? (1 of 2)
This week I’m publishing a two-part blog series. This series takes a look at the challenge marketing leaders face in managing demand as an operational process. The first post, today, presents an...
View ArticleClik here to view.
Why Don’t Marketing Leaders Manage ‘Demand’ as an Operational Process? (2 of 2)
This week I’m publishing a two-part blog series. This series takes a look at the challenge marketing leaders face in managing demand as an operational process. The first post presented an...
View Article