Adam Needles defines the integrated marketing management platform segment both from the standpoint of marketers' needs and from the technology landscape of vendors. This is the first in a three-part series of posts on integrated marketing management platforms. The next post will present insights for marketers into analyzing their needs and selecting a platform that is the right 'fit' for their organization. The final post will present snapshots of the top 20 vendors I’m watching and that I believe are representative, forward-thinking leaders in this segment.![]()
