I am in the process of writing a book – tentatively titled Connected Marketing – that is for marketers, that covers the topic of marketing technology and that is meant to help marketers deploy and use technology in a substantially-different way than they do today. What are your thoughts on the direction I'm taking? What else should I be considering, researching or thinking about to maximize the value of this book to marketers? This piece presents my initial outline and invites feedback.![]()
